Witryna16 cze 2024 · Imran S. Currim is UCI Distinguished Professor, Professor of Marketing, and Director, Beall Center for Innovation and Entrepreneurship, at the Paul Merage … WitrynaIMRAN S. CURRIM* The diagnostic and predictive efficacy of market segmentation and the relative power of two segmentation schemes (benefit and situational) are investigated by using a market share probabilistic choice model (LOGIT) as a dependent variable. The model relates consumer perceptions of several
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WitrynaCurrim, Imran S., Ofer Mintz, and S. Siddarth (2015), “How Information Accessed at the Point of Purchase Impacts Inferences from Consumer Choice Models: Insights from a Durable Product E-Commerce Website.” Journal of Interactive Marketing, 29 (1), 11-25. Witryna1 wrz 2014 · DOI: 10.1002/JAE.2347 Corpus ID: 154664272; Smooth Quantile‐Based Modeling Of Brand Sales, Price And Promotional Effects From Retail Scanner Panels @article{Haupt2014SmoothQM, title={Smooth Quantile‐Based Modeling Of Brand Sales, Price And Promotional Effects From Retail Scanner Panels}, author={Harry Haupt and … small hosting
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Witryna13 kwi 2024 · Imran S. Currim; Rohit Deshpandé ... Mathew S. Isaac; Rebecca Jen-Hui Wang; Content type: OriginalPaper Published: 15 August 2024; An empirical examination of consumer co-creation process Authors. Kyungwon Lee; Can Uslay; Sengun Yeniyurt; WitrynaImran S Currim 1 , Vijay Gurbaxani , James LaBelle , Jooseop Lim Affiliation 1 Marketing and Information Systems, Paul Merage School of Business, University of California, Irvine, CA 92697, USA. [email protected] PMID: 16895310 DOI: 10.1007/s10729-006-7663-x Abstract Witryna546 IMRAN S. CURRIM AND RAKESH K. SARIN m differs from v by virtue of its property to rank order preference differences e.g. if wx > *yz then m(w) - m(x) > m(y) - m(z). - The m*'s in (2) are estimated statistically in the statistical additive measurable value function model and derived algebraically in the algebraic additive measurable value high water women symposium